Publications

“Data Activation to Maximize Market Research Efficacy” Presented at New MR Webinar. London England, October, 2016.
 
“Targeting Individual Business Customers with B2B Marketing Messages” Presented at IIR’s Conference on Leveraging Telecoms. Madrid, Spain,2016 Cosgrove, Steven J. “Data Activation to Maximize Market Research Efficacy”
Presented at New MR Webinar. London England, October, 2007.
 
"End Use Water Analysis via Survey Research", 2010 American Water Works Association Annual (ACE10) Conference in Chicago IL. Paper delivered at the annual AWWA conference that details the implementation of an innovative survey research program to assess customer behavior and water end uses in 7 water utility services areas across the U.S. using the Waterwatch survey.

"Beyond the Meter: United Water's LeakGuard Program", paper presented at the 2004 AWWA Customer Service Conference, San Diego CA, 2004.

"Marketing Water as a "Product", proceedings of IWSA World Water Congress & Exhibition, Buenos Aires, Argentina, 1999.

"Using Survey Research and Automatic Meter Reading in the Design and Implementation of a Water Conservation Program", paper presented at the 1996 American Water Resources Association (AWRA) conference, Baltimore MD

"ET in the East", proceedings of AWWA/ASCE Conserv '96, Orlando, FL, 1996.

"Development of a Water Conservation Program for the Spring Valley Water Company", proceedings of 1995 AWWA Annual Conference, Anaheim CA, 1995.

"Automatic Meter Reading for Water Utilities", co-author, published by the American Water Works Association Research Foundation, Denver CO, 1991.

"Marketing for Water Utilities", paper presented at the 3rd Annual AWWA/EPRI Strategic Conference on Utility Planning and Management, New Orleans LA, 1990.

"Questions on the Costs and Benefits of Rate of Return Regulation", co-author with Dr. Michael A. Crew (Rutgers University), NAWC Water, Summer 1986.

"The Adaptive Reuse Handbook", Contributing author, published by the CUPR Press, Piscataway NJ, 1981.